https://example.com/thoughts Essays, notes, and long-form thinking on engineering, products, startups, and craft. en-us Fri, 31 Jul 2026 19:14:21 GMT https://example.com/thoughts/building-in-public https://example.com/thoughts/building-in-public Thu, 18 Jun 2026 00:00:00 GMT Building in public became a genre, and genres invite performance. A note on doing the work in the open without letting the audience shape the work. startups https://example.com/thoughts/why-i-write-things-down https://example.com/thoughts/why-i-write-things-down Fri, 27 Mar 2026 00:00:00 GMT Writing is not documentation. It is the cheapest thinking tool I own, and the one I neglect most. writing https://example.com/thoughts/the-unsexy-work-of-systems https://example.com/thoughts/the-unsexy-work-of-systems Tue, 30 Sep 2025 00:00:00 GMT Every great software product is mostly plumbing. The teams that accept this early get to enjoy it; the ones that don't, don't. engineering